10 Greatest TikTok Methods to Go Viral in 2022 [+ Examples]
On TikTok, anybody can go viral. However as a result of its quirky nature, it is usually probably the most inventive or foolish movies that skyrocket.
In fact, it additionally helps that TikTok has a large viewers who are tremendous engaged. To extend your possibilities of being seen, there are a couple of suggestions and tips we suggest you strive.
From leveraging trending audio to inexperienced display results, learn on to find the ten finest TikTok tips.
Sew is a software that allows you to mix one other video on TikTok with one you are creating. It is yet one more approach to collaborate with different TikTokers, leverage user-generated content material, and develop your attain.
Begin by searching for top-performing movies in your area of interest. You are able to do this through the use of the search bar and typing key phrases referring to your model. Or, verify if any movies immediately point out your model.
When you discover a video to sew, faucet the Share icon on the right-hand facet.
Then, faucet Sew. It will open an modifying software the place you may choose 5 seconds of the video to make use of in yours.
Let’s take a look at stitching in motion with an instance from Puma.
In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one consumer put the Puma brand on prime of a steaming cup of espresso, the model determined to hitch the motion by “stitching” the unique video and making an attempt to recreate it.
It is a nice instance of a model collaborating with its viewers and leveraging user-generated content material.
TikTok has many filters and results, however one stands out from the group: the inexperienced display impact.
Like a standard inexperienced display, this impact enables you to keep on-screen whereas totally different photos seem within the background. It provides an entire new degree of storytelling by incorporating visible aids.
This filter is good for explaining matters, offering suggestions, or at any time when visuals may complement your story.
As an example, suppose you are a health influencer. You possibly can clarify the right type of an train by referencing pictures within the background. On this case, the background visuals improve your commentary quite than distract from it.
Utilizing the inexperienced display impact, Levi’s recommends totally different denims utilizing product pictures within the background. Viewers can simply observe alongside, and seeing photos of the denims might pique their curiosity.
88% of TikTok customers say sound is crucial to the TikTok expertise. It grabs individuals’s consideration and provides taste to your content material. And for a lot of customers, it is the place to begin for creating an ideal video.
Undecided what sounds are trending proper now? TikTok’s Artistic Heart ranks the preferred music and audio clips every day. You may even filter the outcomes by area, which is useful in case your viewers is in a unique location from yours.
Duolingo is a fan favourite on the platform, particularly for its humorous, fashionable, and generally chaotic movies that includes its mascot, Duo the Owl. Duo will be seen dancing to in style songs and performing in skits that incorporate in style audio clips, like within the instance beneath.
4. Attempt vlog-style movies.
Vlog-style movies really feel extra private and intimate — which could clarify why they’re so in style on TikTok.
These movies usually embrace a number of clips tied along with a voiceover describing the sequence of occasions. It is extremely partaking and lets viewers really feel like they’re residing in your footwear.
This instance exhibits Netflix utilizing the vlog fashion to take its viewers on a journey. Whereas most of us will not stroll a purple carpet in our lifetime, we are able to nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also an effective way to showcase “behind the scenes” content material.
5. Incorporate each area of interest and trending hashtags.
Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one approach to get there.
Including hashtags in your description offers your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and prolong your attain. However how will you do it?
This may increasingly sound counterintuitive, however solely concentrating on in style hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer individuals looking for them, however those that do are extremely engaged and .
For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.
A well-rounded hashtag technique ought to embrace each area of interest and in style hashtags. Check out the instance beneath.
Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to achieve extra individuals.
As an example, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.
6. Reply to feedback with video.
On TikTok, virtually each model has the identical objective: to attach with its viewers. So usually, that connection types within the remark part. It is the place viewers go to ask questions and share opinions.
Earlier than, creators have been caught replying to feedback with textual content, however now they will reply with video. This function lets you dive deeper into matters, reply questions, and hold your viewers coming again for extra.
When a TikTok consumer requested Glossier use one in every of its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.
7. Add worth with “How To” TikToks.
“How To” movies and tutorials are a simple method to supply worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or companies top-of-mind for viewers.
As an example, when you’re a journey model, you can movie movies of must-see points of interest, restaurant suggestions, and journey suggestions — like the instance beneath.
Instance: Journey + Leisure
Journey + Leisure offers all of the content material you should “kick your wanderlust into excessive gear.” From resort suggestions to images suggestions, the model has you lined, positioning itself as a gold mine of recommendation for the journey obsessed.
8. Depart a CTA in your description and/or feedback.
Want extra engagement? Typically, it is so simple as asking for it.
The last word objective of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, go away a remark, and so forth. So ask your self, what do I would like my viewers to do? No matter you select, it ought to provide help to transfer nearer to your main objective (i.e., drive web site site visitors, improve model consciousness, and so on.).
Your description and remark part are prime actual property f9=or CTAs. Use this space to ask questions, encourage customers to observe you, or drive site visitors to your web site, weblog, or different social channels (ex., “Extra tips about my weblog, hyperlink in bio!”).
On prime of that, when you’re operating advertisements, we suggest utilizing a advertising and marketing integration software, reminiscent of LeadsBridge, to sync all of your lead knowledge to your CRM.
Instance: Fenty Magnificence
On this TikTok, Fenty Magnificence exhibits other ways to make use of one in every of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).
9. Add subtitles to your movies.
In 2021, TikTok grew to become extra accessible with the introduction of auto captions. Though you may manually add captions — which permits for higher flexibility to mess around with textual content coloration and font — you may also use the Captions software. With only a click on, you may generate subtitles in your movies, permitting others to learn or take heed to your content material.
By including subtitles, you make your movies absolutely accessible, which implies you may attain a good wider viewers. Plus, it additionally helps viewers who wish to browse TikTok however cannot flip the sound on.
Instance: Method 1
When you’re into automobile racing, there is a good likelihood Method 1’s TikTok is in your radar.
However have you ever ever observed how usually they add subtitles to their movies?
Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And when you mute your cellphone, you may nonetheless observe alongside with out skipping a beat.
10. Discover top-performing movies in your area of interest for inspiration.
Probably the most profitable movies on TikTok are inventive, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.
Begin by typing key phrases referring to your model within the search bar. Then, click on the filter icon and choose “Most preferred.” It will populate TikTok movies which have gone viral utilizing that particular key phrase.
As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your individual spin.
Again to You
TikTok is a unusual platform, and types keen to get inventive see probably the most success. When you’re new to TikTok, begin with the ideas on this article — and provides your self room to experiment with totally different movies, filters, and ideas.